We all lust competition, that’s why we are in sales. Competition, is what makes us tick, keeps us going and productive, and keeps us from becoming complacent. We need to be pushed from an outside source to bring out the most we have to offer. From there we will set up our own goals, and tasks we want to accomplish. Competing against another power we want to conquer. You need to embrace the competition and take  the challenge head on, rather than being afraid of your challenge. You are in sales, and in every transaction, focus, listen, empathize and perform from there you will produce and when you work hard and perform you just might be impossible to beat.