Did you ever wonder how sometimes it is so easy to sell, and other times it feels like you couldn’t give anything away? That’s because confidence sells and customers can feel and smell that confidence in you.

Like Zig Ziglar said, “If you don’t see yourself as a winner, than you cannot perform as a winner.”

Feel Like You Own The World, Make Your Customer Feel Like You Are Giving Them The World

When you walk around permeating confidence, your customers are going to pick that up. The trick of course always is not to let your confidence become cockiness, because everyone gets sick of cocky people. There is a fine line between cockiness, and confidence and it really boils down to the perception and the way your customer percieve’s it. When you greet a customer with great eye contact, a positive tone in your voice, and a firm and not over-bearing hand shake you are letting them know you are a confident professional. Right away your customer is going to listen to what you have to say, and have interest in what you show them. This is all because of the confidence you carry and introduce yourself with. Believe me, people want to deal with confident people, reasons being they are trust-able, and they give you the confidence they know what they are doing and they will get the job done right. So the next customer you get do just that, give them a great greeting with good eye contact and enthusiastic but not fake tone, and then a firm not over-bearing hand shake to everyone in the party. Do this always and create a confidence in yourself that your customer will want to be a part of and take advantage of.

Care About Your Customer, And Deliver On That

When you truly care about your customer and you help them, you will feel good about yourself and your profession. When you feel good about what you do for a living and your profession your confidence will soar. Remember when your confidence is high your customers will feed of it and want to be a part of that.

“You can have anything in the world you want if you’ll just help enough other people get what they want.” Zig Ziglar

When you work for your customer, they in turn will work for you. Profit is not a bad word, and completely necessary for business. As long as truth and integrity are part of your process you should feel good about a large profit, and making a lot of money increases your confidence. Help your customers achieve what they want, and they will brag about you and send you everyone they know looking for the product you sell. It’s all part of the circle of life… When you have happy satisfied customers telling all their friends, co-workers, and family members about you and your services, you will have easier sales that, you guessed it…Build your confidence!

Do What Works Over and Over

One of the easiest ways in sales to reach success is repeat business. When you have the same customers constantly coming back to you and sending you referrals, this is when your commissions grow. The reason being because price; still important, has taken a back seat to your professional business relationship. Make sure to give your customers the business relationship, the service, and the same level of attention they are accustomed to from you. The customer has a certain feeling and satisfaction they get when they do business with you, so no matter how big and successful you get do your best to give them what they want. Do What Works Over and Over.

More to come on this subject soon.

Another Motivational Sales Blog written by Noel Walsh creator of NW&A “Conquer What You Chase” Sales Training & Consulting from Ann Arbor, Mi.