The secret to sales is promoting a good product you believe in with enthusiasm, a care for the customer and following through with your word.  A customer wants to believe every word you tell them but they have the preconceived notion that everything you tell them is not true.  They want to believe you, and you have to earn their trust to make them believe you.  When you are a good person you want to do the most you can do in your power to make someone happy.  You have to realize when a customer makes what is most likely the largest purchase in their last five years they believe in you and want to trust you.  When you have earned that belief continue towards trust, from there you need to follow through and give them what you told them you would give them.  It really is not rocket science, it is just being honest with people, who even though they were told not to, just graced you with complete trust.  From here it is your job to continue to earn this trust, build on the relationship at hand and accommodate their business for many years to come.  It really is win win, your customers have complete faith in you, they never want to do business with anyone else but you, and you have loyal customers who build your confidence, send you referrals, and give you residual business for many years to come.  I have been telling you it really is easy, and once you have realized that the secret to successful selling is building and maintaining professional relationships, the faster your going to be successful.  So the training lesson is, when you promise something, follow through and deliver on it, and your customers will deliver to you. Continue to follow the “Conquer What You Chase” sales training, motivational, and consulting sales blogs, videos and website from the Detroit metro area in Ann Arbor Michigan and I promise you will Conquer Success.