I hear this question  from sales professionals in every industry all the time.  It causes fear in sales people with every scary article in the news, and on TV.  When the economy is in disarray, and the media is telling you that nobody can or is buying anything, you can’t help but let it make you nervous and bring you down.  I have great news for you though, it is times like this that weed out the weak in your industry, and give you the ability to gain more customers and earn more money!

   When times are hard in the economy, and the media is telling you that nobody is buying, this is when you step up to the plate.  There have been down falls and tough times under every president, and in every economy since the birth of our great nation, and the beginning of time.  You need to put on the blinders, go back to the basics and build relationships with customers.  Customers and your clients are going to be the ones to wade you through this down fall and bring you up in the resurgence, capitalize on this, and don’t fret on it, for better times are always in the horizon of down times.  

   When times get tough the true professionals work harder and work even harder on building THEIR value and building lasting relationships.  In sales I always realize my greatest gift is my customers and client base.  These are the people who pay my bills, and help support my family.  Without  them I am a salesman chasing opportunities, and waiting for the next one to step in the door.  With them I am a professional creating value and accommodating their wants and needs which in hand helps me accomplish what I am chasing, financial and confidence security.

   Stop listening to the media!  Listen to your heart and what your customers are telling you.  Your customers are your profession, and as long as you have integrity, they trust you, and you continue to deliver them value and accommodate their wants and needs they do not want to deal with anyone but you.  Why would they?  I have said it over and over, focus on building lasting relationships with your customers and they will continue to be loyal.  This I guarantee, I speak from experience.

   What I am telling you is:

1. Don’t get caught up in what the media is telling you.

2. Build a relationship with each and every customer, and they will send you many more referrals, that are easier to sell.

3. Build value, trust, and integrity with every sale, this is what every customer is looking for more than the product they are buying.

4. Stay away from negative people and negative circumstances, they will only bring you down and not help further your career.

5. Focus on using all your time at work to further your sales, and most importantly further your career.

6. Don’t forget where you came from, and grow to who you want to be.

7. Conquer What You Chase.

   Follow this advice, keep your head up and focus on what you want to accomplish.  I am not telling you, but sharing with you from my 11 years of sales experience, and 32 years of many life learning lessons.  It is said your talents will eventually fade away, and if you do not share them, they will fade away forever.  When you walk into work tomorrow, remember what I said, forget the negative hype and produce.  You owe this to your family, your customers, your friends, your employer, and most importantly YOURSELF!  Now go out and sell’em!

   Another motivational blog written by Author, Lead Trainer, Motivator, and Dealership Consultant Noel Walsh from Ann Arbor, Mi.  Creator of “Conquer What You Chase” Sales Training.  If you like what you are reading share with friends, family, co-workers and keep following.  I am just getting started.