When you are in sales, and car sales especially, you have to choose your actions and words wisely.  You want to use positive words that build your relationship, build value to your prospective buyer for your product, and lead them closer to buying a vehicle from you. Your job is to lead them closer to picturing themselves in your product and focus on the things they told you they want and give them what they want with progressive positive words.

There is the famous cliche in sales, “sell the sizzle not the steak.” You never want to try and sell a customer what they don’t want (it’s usually a waste of time).  Sell them what they told you they wanted in your relationship/rapport building stage.  When using positive words in a progressive manner you will lead them closer to accomplish their wants. You do this by setting them up to picture themselves in your product and the value and happiness they will gain from your product. It really is not rocket science, it’s doing the methodical habits and using the same positive words in a progressive way with a care for the customers wants and needs.  Doing the same things that work the same way over and over every time.

Here are the Car Sales Professionals Favorite Words:

Confidence

Chase

Drive

Endurance

Methodical

Capacity

Training

Teach

Push

Motivation

Learn

Earn

Persevere

Production

Enthusiasm

Relationship

Consult

Trust

Integrity

Believe

Strive

Overcome

Synchronization

Customer Satisfaction

Nostalgia

Conquer

Success

NW&A

“Conquer What You Chase”

Sales Training, Motivating, and Consulting

Noel Walsh Lead Trainer, Motivator, Consultant and Owner in Ann Arbor Michigan